My World My Way
Marketing Campaign.
Who says I have to like things the way they are? What doesn’t look good to me, I change.
My World My Way.
- Agency: Ogilvy & Mather Bangalore
- Client: Allen Solly
- Industry: Fashion
- Country: India
- Year 2010
Allen Solly has always been about being unconventional and free spirited. As a brand it has always appealed to consumers who are creative, willing to challenge conventions and do things in the way they want it..This is where Friday Dressing and Yellow Shirt came about.
Today also Allen Solly is talking about My World.My Way where the Young Consumer challenges norms and takes lead in changing the world around him. I Hate Ugly is a manifestation of My World. My Way.
It is no Social Cause…but a very personal one – to make my world look the way I want it to.
Hence, Key Words are – Freedom, Challenge Conventions, Take Initiative in accomplishing a task, Energy, Creative, My World. My Way.
©Allen Solly.